dance with margi

margi, the founder of mbooth, invites us to dance with her!

the original objective was to create a fun holiday “card” in 2019, however, it transformed into a fun browser experience that invites you to dance with margi! during the holiday season, each time margi dances, mbooth donates to st. jude’s hospital.

try it yourself!

2020 edition

this video was the social advertisement to entice viewers (and contest panelists) to try out the website. in the previous year, we updated margi’s appearance, scenery and dances to fit a more “2020’ vibe. since we were all at home, our idea was to create a little living room, in place of a party where margi usually is seen partying. in the background, elements from the pandemic like hand sanitizer, a mask, and also a laptop to video call! margi’s outfit was also modified so the top part looks professional and the bottom part is sweatpants (for when she’s seen on camera).

2019

this was the original concept in 2019, which not only won the contest in our agency, but also won the contest for pr week!

doing this project was the first time i’ve dipped into character animation in 3D professionally.

the animation portrays margi special as a character, with her iconic glasses, fashionable outfits, and strong personality, it seemed like everyone inside and outside of mbooth knew exactly who she was!

roles:

3d designer: nicholas kiray, john smith
designer: frances matos
3d animator: nicholas kiray
development: patrick chan
art direction: michele mason
social media: lauren st. george

Process Work